Privacy Policy
Last Updated: January 2026
TheEFMA.ca ("we," "us," "our," or "Company") operates the website theefma.ca. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related content, functionality, and services offered on or through the website (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing or using theefma.ca, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit forms on our Site, we may collect your name, email address, phone number, and other contact information.
- IP Address: We automatically collect your Internet Protocol (IP) address to track your location, browser type, and device information.
- Cookies: We use cookies and similar tracking technologies to enhance your browsing experience and gather usage data.
- Usage Data: We collect information about how you interact with the Site, including pages visited, time spent on pages, links clicked, and referral sources.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To analyze Site traffic, user behavior, and engagement patterns to improve our content and services.
- Affiliate Tracking: To track affiliate links, commissions, and referrals from our Site to third-party casino operators.
- Site Improvement: To enhance user experience, optimize Site performance, and develop new features and services.
- Communication: To respond to your inquiries and send updates or promotional material (only with your consent).
- Legal Compliance: To comply with applicable laws, regulations, and legal obligations.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality and cannot be disabled.
- Analytics Cookies: Used to understand how visitors interact with our Site and improve performance.
- Affiliate Tracking Cookies: Used to track referrals and commissions from casino partners.
- Advertising Cookies: Used for remarketing and targeted advertising purposes.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect Site functionality. For more information on managing cookies, visit allaboutcookies.org.
Third-Party Links
Our Site contains links to third-party casino operators, gambling platforms, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. We encourage you to review the privacy policies of any third-party site before providing personal information or engaging in transactions.
When you click affiliate links on our Site and visit partner casinos, your interaction with those platforms is governed by their own privacy policies, not ours. TheEFMA.ca assumes no liability for third-party practices.
Your Rights
Under Canadian privacy law, including the Personal Information Protection and Electronic Documents Act (PIPEDA), you have the following rights:
- Right of Access: You may request access to the personal information we hold about you.
- Right to Correction: You may request that we correct inaccurate or incomplete information.
- Right to Deletion: You may request the deletion of your personal information, subject to legal retention requirements.
- Right to Opt-Out: You may opt out of receiving marketing communications and withdraw consent for certain data processing activities.
- Right to Data Portability: You may request a copy of your personal information in a portable format.
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by applicable Canadian law. Once your information is no longer needed, we securely delete or anonymize it.
Affiliate tracking data may be retained for up to 24 months for commission verification and dispute resolution purposes. Analytics data is typically retained for up to 12 months.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us:
TheEFMA.ca
Email: [email protected]
Website: theefma.ca
We will respond to your privacy inquiries within 30 days of receipt. If you are not satisfied with our response, you may lodge a complaint with the Office of the Privacy Commissioner of Canada.
Office of the Privacy Commissioner of Canada
Phone: 1-800-282-1376